According to a new survey by online travel agency eDreams, music is a key driver when it comes to why Millennials choose a vacation destination.  Nearly a third of U.S. Millennials say music is the main factor when choosing a destination, which is higher than the global average.  Forty percent want to attend music festivals abroad, and twenty-five percent of Americans would travel to a different country to watch their favorite artist perform.

The multinational survey of 13,000 respondents from eight nations (U.S., U.K., France, Germany, Spain, Portugal, Italy and Sweden) finds that Americans overall are the most inclined to travel to a destination because its local music style inspired them, with 23 percent saying so compared to just 8 percent of British respondents and 14 percent of all Europeans surveyed.  Jazz inspires more holidays than any other music style, with 41 percent of Americans saying they would be interested in visiting New Orleans due to their love of the genre (highest among the 60+ generation), while reggae music inspires 34 percent of Millennials to venture abroad.

Top 10 Music Styles That Inspire Vacations: 1. Jazz (New Orleans), 2. Country (Nashville), 3. Reggae (Jamaica), 4. Hip hop (America), 5. Calypso (Caribbean), 6. Ukulele (Hawaii), 7. Bagpipes?? (Scotland), 8. Flamenco (Spain), 9. Samba (Brazil), 10. Tango (Argentina)

Music-filled vacations are a big draw for Americans, with one in four saying they would travel to a different country to watch their favorite artist perform. Two times as many American men (14%) have already done this, compared to just 7% of women.  A third of American Millennials say music is the main factor considered when choosing where to go on a trip.  This is much higher than the global average of 18 percent for the same age group.  Forty percent of U.S. 20-29 year olds say they are interested in attending a music festival outside of their own country, which is much higher than the global average for that generation (34%). However surprisingly, 29 percent say they’re more interested in intimate and creative music festivals rather than the larger variety festivals such as High Sierra Fest.